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38-Week Sales Professional Training Program in BC

With an ever-growing and competitive market, companies are constantly in need of highly professional and motivated salespeople who can be successful in any type of environment. The discerning Sales Professional understands that it is not so much what you do, but “how” you do it.

Partnerships and relationships are established and maintained only when the Sales Professional provides exceptional customer value. Customers have fundamentally changed their expectations in recent years and desire to build a relationship with a Sales Professional who provides value, not just communicates it.

Become a Skilled Sales Professional

Academy of Learning’s Sales Professional diploma program is designed to provide you with the fundamental skills, knowledge, and attitudes required for success in an entry-level position. It will appeal to those individuals who are charismatic, energetic, strong communicators, driven by results, and willing to put themselves on the front line.
This program will provide you with:

  • The knowledge and skills necessary to manage relationships and key accounts.
  • An understanding of the sales profession and the environments in which they will be selling.
  • The opportunity to explore the consultative selling approach and various selling processes in depth.
  • Professional skills to develop sale proposals and deliver effective sales presentations.
  • The ability to assess their potential clients and adjust their style to successfully build rapport with each client.

AOLCC’s Integrated Learning System™

All courses in our programs are delivered through our unique Integrated Learning System™ (ILS). Through ILS, you will develop a true proficiency in each topic, no matter your age or skill level upon enrolment. Our learning coaches are with you every step of the way to provide individualized assistance and encouragement in a supportive and non-competitive learning environment. Here’s how it works:

  • You only advance to the next course when you are confident that you have mastered one topic and are ready to move on to the next
  • You participate in hands-on exercises, tasks and practice exams that test your knowledge and give you confidence
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Career Opportunities
Graduates of this program will find opportunities in a variety of companies that produce or provide goods and/or services. Careers that correspond with the skills learned in this program include:

  • Account Executive
  • Sales Agent
  • Broker
  • Exporter
  • Merchandiser
  • Sales Consultant
  • Salesperson
  • Sales Representative

Duties and Responsibilities
Sales Professionals sell goods and services to retail, wholesale, commercial, industrial, professional, and other clients domestically and internationally. The main duties of a Sales Professional include, but are not limited to:

  • Promoting goods and services to existing clients
  • Identifying and soliciting potential clients
  • Providing clients with presentations on the benefits and uses of goods or services
  • Estimating or quoting prices, credit or contract terms, warranties, and delivery dates
  • Preparing or overseeing preparation of sales invoices or other contracts
  • Consulting with clients after sale to resolve problems and to provide ongoing support
  • Reviewing and adapting information regarding innovations, competitors, and market conditions
  • Representing companies that export and import goods or services to and from foreign countries
  • Possibly conducting sales transactions through Internet-based electronic commerce
  • Possibly supervising the activities of other sales representatives

Admission Requirements
Grade 12 or equivalent or Mature Student Status.
Courses are open to any applicant who possesses a good command of the English language and is able to follow instructions.
An admissions interview will be administered to determine if the applicant has the required interest, motivation, and entry-level skills to take this program.
Full-time students must attend the required hours per week as per the course schedule and may do so at times convenient to them.
Part-time students may set their own schedules to a minimum of two training sessions per week. These times may be scheduled during the day, evenings, or on weekends.

Program Outline

Word Processing
Basic level of proficiency in Microsoft Word
Basic level of proficiency in Microsoft Excel
Simulations and Drills
Practical Applications – 1 Unit
Database Management
Basic level of proficiency in Microsoft Access
Basic level of proficiency in Microsoft PowerPoint
Office Skills
Basic level of proficiency in Microsoft Outlook
Business Skills
Customer Service, Grammar Essentials for Business Writing, Business Correspondence Levels 1 and 2, Business Essentials, Business Math, Marketing and Sales, Principles of Selling, Business Presentations, Business in the Digital Age, Business Law & Ethics, Business Negotiations and Contracts, Business Verbal Communication, and Professional Selling
Job Readiness/Employability Skills
Job Search and Résumé Writing, Thought Patterns for a Successful Career, and Employment Success Strategies


38 Weeks

Expected Wage Range

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Personality Assessment

Find out what your personality is like and discover your traits, worries & concerns about taking the next step to study at school towards a new and rewarding career. This quick and easy assessment will provide you with some insight into what to focus on and what you might need to watch out for to best prepare you for your new career and school goals! Take Assessment!


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